I embed into service-based businesses and build the marketing infrastructure, sales systems, and AI-powered workflows that turn what founders have already built into consistent, compounding growth.
Start a ConversationI'm Yahli Rashi, a Strategic Growth Partner and Integrator. I work at the intersection of marketing strategy, systems design, and operations — bridging the gap between a founder's vision and what actually gets built and executed.
My background spans community building (scaled to 20K+ members), course and funnel development, brand strategy, team optimization, and growth for service-based businesses. I've worked as a Fractional CMO and Integrator across coaching, legal, and education companies, and most recently as editorial lead on Tony Robbins' newsletter, The Edge, where I built the content strategy and engagement infrastructure from the ground up.
AI is central to how I work. I use it to build smarter systems, automate reporting and follow-up, score and prioritize leads, and move faster without adding headcount. It's how I think and how I build — not a feature I bolt on.
Every engagement is built around the same principle: fix the foundation first, then scale what works. The format depends on where you are and what you need most.
A focused 90-day engagement where I embed into your business, align with your team, and build the systems that turn your existing audience and pipeline into consistent revenue. Sales process, offer clarity, and marketing infrastructure — in that order.
Ongoing strategic marketing leadership without a full-time hire. I work alongside your team to set direction, build systems, and ensure every marketing effort is connected to a clear revenue outcome. Typically 3 to 6 months.
For founders who need a clear-eyed strategic partner to pressure-test decisions, identify gaps, and build a growth roadmap. Monthly sessions with async support between calls. Best for businesses that have a team but need better direction.
Every business I work with has more revenue available in what they have already built than they realize. The work starts there — not with ads, not with new offers, not with complexity. With the systems that make everything else work.
Before anything else, we look at how leads are being handled. Pipeline structure, follow-up, team workflow. This is where most businesses are losing the most money.
Once the sales process is solid, we turn to the audience that already knows you. Past clients, warm leads, engaged subscribers. The highest-ROI opportunity is always the room you are already in.
With the foundation working, we build the marketing systems that amplify it. Funnels, automations, content, and eventually paid traffic — all built on messaging that has already been proven to convert.
Editorial Lead on The Edge, his flagship newsletter. Built the content strategy, publishing cadence, and community engagement infrastructure.
VP and Growth Partner. Drove marketing strategy, team development, and operational systems as an embedded Integrator.
Fractional CMO for a membership community for entrepreneurs. Community growth, funnel development, and brand strategy.
Founder. A growth partnership model for service-based businesses built on AI-powered systems, strategic clarity, and sustainable scale.
If you are a founder with a proven offer and a team that is ready to grow, let's talk about what the next 90 days could look like.
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